New home for Philips household appliances
Philips Domestic Appliances has recently started producing under the new name Versuni. With the proposition: 'turning houses into homes' and the 'heritage' of Philips Domestic Appliances, the new Versuni has enormous potential. But isn't 'Turning houses into homes' a universal value that applies to all of us?
TURNING HOUSES INTO HOMES.
How do you quickly build a strong brand? A brand that your employees, business partners and customers recognize and feel?
The household appliances division of Philips has recently been acquired. The Philips air fryers, vacuum cleaners and coffee machines are now developed by the new company Versuni. A new brand with strong roots.
Within Versuni there is a lot of knowledge and innovative power brought over from the 'old' Philips Domestic Appliances.
With the powerful and empathetic proposition “turning houses into homes”, Versuni is heading into the future as an employer brand that will become as well-known and loved as the beautiful appliances that the company develops.
“TURNING HOUSES INTO HOMES.”
Launch of a new brand.
How do you show the soul of an organization that is just starting out? How do you build a brand that is authentic while it is still developing?
This was the question around the launch of the new name Versuni. We developed a campaign with a company manifesto and a series of people stories about how to make your house a home. Is it the stuff, the beautifully painted walls, or decorative cushions? Or is home the smell of freshly baked apple pie, a collection of memories, stories and your people?
Home is a feeling, something that everyone recognizes, but is still difficult to describe. It is our job to create that feeling of home with stories of flesh and blood in the videos that we make for Versuni.
