Care for Primary Care
Whether you are a GP, physiotherapist or pharmacist: you care for others every day. But who actually cares for you?
Client challenge.
A job in healthcare is often a calling. To be there for the people around you. To make the world a little better. But those who feel called sometimes forget themselves.
At EerstelijnsZorg Zoetermeer they love their healthcare providers. Together they stand strong. They know more. That solidarity can be felt and seen in our employer branding campaign and brand manifesto.
A campaign about the pride of the profession, in which EerstelijnsZorg Zoetermeer is presented in a stimulating and accessible way. We see the people behind the care providers. People of flesh and blood. We see them at their most vulnerable, between consultations when everything is going wrong. Swallowing tears and carrying on. But also as the hero of the day. Proud and strong.
Care. We do it together.
“Who takes care of you?”
“The collaboration with Koekepeer has resulted in a beautiful manifesto about primary care providers in Zoetermeer. In a very professional yet accessible way, the Koekepeer team managed to translate our ideas into results. And what a final result! A warm, connecting story that not only gives goosebumps, but also makes the viewer curious for more. We are curious to see where Koekepeer's production will take our organization. Bring on that future, thanks to Koekepeer we can show the world that we are ready for it”
– Aline Pikaar- van Zuilen, Director of Care, Primary Care Zoetermeer
