The Challenge.

A job in healthcare is often a calling. To be there for the people around you. To make the world a little better. But those who feel called sometimes forget themselves.

At EerstelijnsZorg Zoetermeer, they care deeply about their healthcare professionals. Together, they stand strong and grow stronger. That sense of solidarity can be felt and seen in our employer branding campaign and brand manifesto.

A campaign about pride in the profession, presenting EerstelijnsZorg Zoetermeer in a stimulating and accessible way. We see the people behind the healthcare providers. People of flesh and blood. We see them at their most vulnerable, between consultations, when everything seems to go wrong. Swallowing tears and carrying on. But also as the heroes of the day. Proud. Strong.

Healthcare. We do it together.