The Red Cross & Fairwork
An ode to the undocumented. Vulnerable in the shadows. But not without rights.
This is an ode.
Wherever you come from, if you work you have rights. In the Netherlands, labour exploitation is unfortunately far too common. Undocumented people are especially vulnerable.
Commissioned by Fairwork and the Dutch Red Cross, we created a powerful information campaign. We literally put undocumented people who do their work in the shadows in the spotlight.
Because no matter where you come from, if you work you have rights.
“When you work, you have rights.”
“We are very happy with the collaboration with Koekepeer! Our wish was to create a campaign for people without papers, in close collaboration with the target group. The result, 'Out of the Shadows,' has become a true co-creation. What makes Koekepeer so special is not only their strong visual work, but also the care with which they approach the preliminary phase. Their open, curious approach to the target group and their strategic thinking at campaign level really make the difference.”
– Karin Burgerhout, Project Coordinator 'Out of the Shadows'
