It starts with a clear plan

Workshop – Marketing plan on 1 page

Marketing is often made unnecessarily complicated. How do you know what to focus on? Imagine that you can create a clear and proven marketing plan within an hour. With this plan, you have the entire marketing process under control. Even if you already have an extensive marketing plan, creating your 1-page marketing plan is a good idea. It forces you to get to the core quickly and gives you an overview.

Get everyone on the same page

1. Brightness: By clearly stating the core of your marketing strategy on one page, you have a clear overview of your market, goals and strategy.
2. Accessible: Not everyone in your organization is a marketing expert. Make your marketing understandable for everyone, from the founder to the new employee. This promotes engagement and ensures that everyone is on the same page.
3. Flexible: Markets change quickly. The plan is simple and quick to adapt.
4. Effective: The plan helps you spend time and resources on what is most important at the moment.
   For example, more leads and customers who pay more.
5. Measurable: Through insight you steer with facts.

“Your job as an entrepreneur is to be an innovator and a builder of systems.”
Allan Dib – Author of the book 'The 1-Page Marketing Plan'

The 9 Steps in the 1-Page Marketing Plan

1. Market: On which playing field can you win?
2. Errand: What is your offer and how do you tell it?
3. Campaigns: How do you advertise?
4. Interest: How do you capture leads in a CRM?
5. Warm up: How do you use content to warm up your leads?
6. Sales: How do you build an effective sales process?
7. Product: How do you ensure the very best customer experience?
8. Customer Value: How do you retain customers and sell more?
9. Recommendations: How can your customers bring in new customers?

Clear, simplicity, focus

Clarity, simplicity and focus work. This applies to the complete marketing of an organization as well as to a single campaign.

What we can do for you

We can help you create the plan and are experts in developing the message, creating and deploying campaigns and content to get leads and warm up for example. For support in the other steps we have great partners.

Next step

As a marketing team, you can only spend your euros and time once. By reducing your marketing strategy to one page, you make it accessible to your team, and increase the chance of success.

Want to know more? We're happy to help you get started.